If you want to win a greater groundswell of excitement and interest in your ideas, here’s a question: What does it take (even in this era of incessant information overload) to build a large, vibrant, awesome community who:

• Want to hear what you have to say,
• Are enthusiastically responsive, and
• Will happily help you to share your messages with others.

That’s the topic addressed into today’s expert interview.

Sounds good, right? And it is, subject to a caveat:

This post doesn’t contain any quick fix, instant formulae for creating viral popularity for your content.

Instead, you’ll find a plethora of insights into how working hard on the quality and power of the stories you share combined with a relentless focus on your brand, your authentic voice, consistency in everything you do, paying attention to what your audiences crave, and more, is your ticket to creating what Seth Godin refers to as ‘Changes you believe in’.

And, as I mentioned in my recent book about how Seth puts it, this requires you to achieve ‘visibility for and traction in causes that inspire others to make changes, to follow and to join in on quests’ you want to promote.

So, without any further ado, I’m delighted to introduce you to Co Founder of Mykidstime.com, Jill Holtz, who, together with  her Co Founder Michelle Davitt, has built a wildly popular resource for parents interested in things to do with their children. And today they boast an extraordinary tribe, which includes over 500,000 Facebook fans!

Lean in to hear how, starting 9 years ago on the west coast of Ireland with a listing directory in mind, Jill and Michelle have turned their ideas into an award winning, world class online resource and, in the process, have become in-demand speakers in Ireland.

 Share Your Authentic Voice to Build Traction for Causes That Inspire Change

Listen is as we discuss:

• How MyKidztime.com morphed from a listing directory into an in-demand online resource
• The power of engaging audiences where they are, with push and pull marketing
• Why blending a consistent voice with testing what floats your audiences’ boats matters
• The importance of paying attention to audience experiences and being human
• Why using policies and plans can avert problems & being yourself is a must
• A test you must pass as online content is increasingly consumed via mobile devices
• How content creators need to adapt to audiences who ‘batch and binge’
• What you can learn from a ‘pool guy’ who used questions to build a huge fan base
• Why finding way to meet or create closer relationships with your target audiences is not a nice to do activity, it’s essential
• How confident sharing of your authentic voice and stories leads to better audience connection

And Speaking of Creating Traction for Your Messages…

I’m delighted to announce that ‘How to Make Powerful Speeches 2nd Edition – A Step-by-Step Guide to Inspiring and Memorable Speeches’ is now available on Amazon: Click Here

Get your copy today.

Learn how to conquer speaking anxieties and what it takes to give confident, polished, persuasive, and valued talks.

This book will help you to discover how to transform your speech making abilities; helping you to inspire others with your ideas, every time you take to your feet.

Photo Credit: fo.ol