9 Business Storytelling Tips From Master Storyteller Doug Stevenson. Podcast 86

When asked for storytelling tips, here’s one of my favourite questions: “Where can I find a perfect story when I need one for a presentation or talk?”

And that’s because I have great news for you: You’re likely good to go to find exactly what you need right now (and/or can add more awesome material in a really short space of time).

Not sure that’s true? Consider this:

As of this very second, your head is chock full of stories you have accumulated for as long as you’ve been on this mortal coil – from work, rest and play. And, with even a modicum of curiousity and a handy-dandy notebook, you can readily accumulate more great stuff every day (click here for an instant example).

In fact, you are awash with great storytelling material.


…The bigger questions you need to ask when selecting stories for a speech are:


On the art of storytelling: A Lesson from an Awesome TED Talk Story

Storytelling Lessons From TED 2010It’s almost as essential as breathing. Storytelling is by far and away the fuel that drives most meaning or purpose everyone, you included, get or share in life.

As a human, you are hardwired to use stories as your ‘go to’ means of making sense of your experiences over time, your relationships, how you envisage your future may unfold, and on it goes.

All of which should make it a no-brainer to lead with stories when giving talks to inspire others (ahead of likely forgettable details) in business or social settings. It’s a crowd pleasing and winning tactic, right?


…Although storytelling may seem like second nature to one and all, here’s a truism: not all stories are equal in their capacity to captivate, hold attention, or to become truly memorable.


A Storytelling Mistake Every Speaker Needs to Avoid

why speakers must never tell drive-by storiesHere’s a non-secret spoiler alert: Storytelling is the single best means a speaker has to excite an audience and inspire them to remember their ideas long after they step away from a podium.

Unlike facts and figures which are typically forgotten lickety-split, well crafted and delivered stories have the power to engage the human brain at an entirely different level – making it monumentally more likely your ideas can be recalled weeks, months or even years after being shared.

“Big deal. Surely everyone, including any leader worth his or her salt, must know that”, I hear you cry!

Of course.

BUT – while most executives do indeed appreciate the latent potency of first rate storytelling, here’s something that might surprise you (and this is based on having worked with thousands of business leaders to hone their speaking skills over many years)…


3 Lessons Steven Spielberg Can Teach You About Better Storytelling

Uncover storytelling secrets for speakers from Stephen SpielbergAre there secrets to better storytelling?

You bet. In the hands of a master, like filmmaker extraordinaire Steven Spielberg, ordinary or even ‘meh’ stories can be transformed into riveting fare.

And much of what sets Steven apart as a teller of tales comes from his ability to find and use ‘outside of the box’ nuances to heighten viewer experiences.

Here’s a for instance quote that illustrates how he thinks:

“Why pay a dollar for a bookmark? Why not use your dollar as a bookmark?”

Don’t you love it?

By looking beyond the obvious, he finds myriad ways to add new angles, flavours and/or perspectives to most any story.

And in today’s video I dig into 3 specific things Spielberg does when telling stories that can instantly help you to boost your storytelling impact.