Why Storytelling is a Secret to Awesome Business Networking Results

Having fears about business networking isn’t just normal, it’s more wide-spread that you might imagine!

Research shows 1 in 4 people feel so uncomfortable about these situations that they avoid them like the plague. And another estimated 50%, called ambiverts (people who osculate between being introvert and extrovert), admit to experiencing varying degrees of networking butterflies depending on the seniority of people likely to attend an event or how high stakes they think an occasion is.

Yuk, especially since it’s hard to get on in any business or career if you can’t embrace networking. In fact, as the CEO of Campbell Soup Denise Morrison puts it: “Networking is working”

She’s right and here’s just a small selection of why that’s true:

  • 95% of leaders argue that in person meetings are essential to stronger and more meaningful business relationships (Forbes)
  • The majority (80%) of marketers believe live events are critical to their success (Bizzabo)
  • 70% to 80% of all jobs are found through networking (US Bureau of Labor Statistics)

And yet, per Greg McKeown in the Harvard Business Review, 99% of networking is a waste of time!

“Say what? Hold the canapes and where’s the exit?” I hear you say! What’s he talking about?


How to Boost Your Speaker Impact and Influence – An Interview With Daniel Priestley

Boost Your Speaker Influence

There’s a good reason why speakers who focus on influence ahead of directing audiences have greater appeal and impact.

That’s because, as author and management expert Ken Balchard puts it so well:

The key to succesful leadership today is influence, not authority.

And the same is true when it comes to being perceived as a thought leader.

Of course, that can seem easier said than done.

And while most everyone, likely including you, would say “Yes please, I’d love to feel I could score more highly on influence when speaking”…


Hurrah! Why Being an Entertaining Speaker Doesn’t Have to be Hard Work

Do you have to be funny as a speakerRiddle me this: Do you think you need to be funny or entertaining to be a better or more popular speaker?

The hackneyed, ‘ba-dum-ch’ refrain to this question at professional speaker conferences around the world is always a resounding:

“Only if you want to get paid!”

And there’s myriad anecdotal evidence that these words ring true. Speakers who combine being entertaining with an ability to deliver demonstrably valuable and actionable ideas are in short supply and regularly get paid more for their services.

Of course, that’s hardly surprising. They make event organisers look good by pleasing both event attendees and the clients who pay to run events. In short, they make everyone feel like a winner.

Groovy. But, there’s an elephant in the room. What happens if you’d like to be a more in-demand speaker but you’re not very funny (and I’ll let you into a secret, most people fall into this category)? Does that mean that you’re out of luck and destined to play second fiddle to those who can amuse?


Why Leadership and Customer Communication Skills Need to Take Centre Stage as AI Adoption Heats up

AI will demand superion leadership communication skillsAre you ready for how AI or Artificial Intelligence will tranform workplaces in most every industry and demand a widespread upgrading of leadership communication skills?

Here’s what’s happening folks. After decades of fits, starts and false dawns about what robotics or machines could do…