9 Business Storytelling Tips From Master Storyteller Doug Stevenson. Podcast 86

When asked for storytelling tips, here’s one of my favourite questions: “Where can I find a perfect story when I need one for a presentation or talk?”

And that’s because I have great news for you: You’re likely good to go to find exactly what you need right now (and/or can add more awesome material in a really short space of time).

Not sure that’s true? Consider this:

As of this very second, your head is chock full of stories you have accumulated for as long as you’ve been on this mortal coil – from work, rest and play. And, with even a modicum of curiousity and a handy-dandy notebook, you can readily accumulate more great stuff every day (click here for an instant example).

In fact, you are awash with great storytelling material.


…The bigger questions you need to ask when selecting stories for a speech are:


On the art of storytelling: A Lesson from an Awesome TED Talk Story

Storytelling Lessons From TED 2010It’s almost as essential as breathing. Storytelling is by far and away the fuel that drives most meaning or purpose everyone, you included, get or share in life.

As a human, you are hardwired to use stories as your ‘go to’ means of making sense of your experiences over time, your relationships, how you envisage your future may unfold, and on it goes.

All of which should make it a no-brainer to lead with stories when giving talks to inspire others (ahead of likely forgettable details) in business or social settings. It’s a crowd pleasing and winning tactic, right?


…Although storytelling may seem like second nature to one and all, here’s a truism: not all stories are equal in their capacity to captivate, hold attention, or to become truly memorable.


3 Secrets to Leader Empathy

Leader empathy secretsDo modern leaders really need empathy – the ability to relate to and build upon the feelings and emotions of others – to be a better leader?

In short, if you have a role where you need to lean more heavily on influencing others ahead of merely issuing instructions, the answer is likely ‘yes’.

In fact, there’s hardly an industry or profession where emotional intelligence hasn’t become one of the most sought after traits for leaders.


A Storytelling Mistake Every Speaker Needs to Avoid

why speakers must never tell drive-by storiesHere’s a non-secret spoiler alert: Storytelling is the single best means a speaker has to excite an audience and inspire them to remember their ideas long after they step away from a podium.

Unlike facts and figures which are typically forgotten lickety-split, well crafted and delivered stories have the power to engage the human brain at an entirely different level – making it monumentally more likely your ideas can be recalled weeks, months or even years after being shared.

“Big deal. Surely everyone, including any leader worth his or her salt, must know that”, I hear you cry!

Of course.

BUT – while most executives do indeed appreciate the latent potency of first rate storytelling, here’s something that might surprise you (and this is based on having worked with thousands of business leaders to hone their speaking skills over many years)…