Why Being Authentic Matters When Creating Business Videos

Create Authentic Business VideosIt’s hard enough for expert speakers to create compelling and inspiring content – but, what does it take to meet both of these goals via business videos AND for these to go viral too? And…Should you want your videos to go viral?

While preparing for a brand new, FREE 7 Day Marketing Video Challenge for SME owners and professionals that I’m rolling out with April Heavens-Woodcock from 8 May 2017 (and you’re welcome to click here, if you’d like to take part), my missus asked me a tough question:

So what makes a video go viral anyway?


Why Highly ‘Visual Stories’ Add Serious Sparkle to Your Presentations

Tell visual storiesDon’t you just love listening to an exceptional storyteller in action – where you find yourself ‘visually’ engrossed in an unfolding story, dying to know what’s going to happen next, and mentally transported to new worlds?

In today’s post, I’m going to share a single, simple tip you can use to bring your storytelling to a new level when giving presentations – where you don’t merely chronicle events in a purely narrative fashion, but add spice, sparkle, and scintillation to stories via the ancient art of showing ahead of telling.

But, rather than tell you about this tip, I’m going to show you – courtesy of a recent interview given by the always entertaining Tom Hanks on Stephen Colbert’s Late Show.


Open Your Ears to Find Funny Material For Your Speeches

Ask any successful comedian; being funny takes a lot of work and is actually quite a serious business.

Typically, there are many rounds of writing, re-writing and testing required to create an awesome stand-up set. And it can take time.

But, here’s a truism. Things can go a deal faster if you start with good material.


Why Stories Rule and Facts Drool When You Give Talks

Tell stories to win audience attentionHere’s a case in point about why stories trounce details when you give talks – paving your way to being a smile-inducing, crowd-pleasing speaker:

While I’m fascinated by history, my teenage daughter (like many of her age) rolls her eyes and mutters stuff like ‘Oh no, nuh-huh’ if I’m foolish enough to suggest museum visits when traveling overseas.

I don’t blame her. I was the same at that age.

So, when visiting New York recently with my family, I found a perfect antidote to the litany of boring written chronologies you’ll see time and again at historical sites – a Gangs of New York walking tour.

Result. It was a massive hit.

Why it Pays to Embrace The Power of Showing Ahead of Telling