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Why anyone can learn to find stories audiences will love

Can Anyone Find an Inspiring Story When you Need one?

Have you ever experienced a bit of story-envy when at a business conference,…

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little guy fights back story

Vive la resistance (A small victory for the little guys in France)!

Here’s a for instance of how stories and the memories they inspire get…

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Make audience active participants in your stories

For story oomph – Don’t give audiences ring-side seats, give’em parts

The great American author Mark Twain liked to say to would be writers…

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More is not better when you speak

Why more isn’t better when you speak!

Eons ago, my late parents went to a gorgeous seaside village in Spain…

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When a brand story goes wrong

What’s wrong with this story? On business fails you need to avoid

I don’t know about you, but it drives me nuts when promises (including…

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Leader stories and leadership excellence

5 Leadership Lessons From The Stories of Four Truly Inspiring Presidents

One of my favourite gifts this Christmas was a book called Leadership, Lessons…

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Word of Mouth Brand Story

Eaten Bread Not Forgotten – Why Awesome ‘Word of Mouth’ Brand Stories Rock

How would you rate the ‘word of mouth’ brand stories your customers tell…

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