Get More Speaking Engagements in Front of Your Ideal Audiences – Podcast 82
If you’re not sure how to get more speaking engagements in front of your ideal audiences or you’ve been underwhelmed by results you’ve achieved in this department to date, you’re in luck.
Today’s expert interview is with speaker marketing specialist, speaker and current President of Professional Speaking Association Yorkshire, Dr. Emma Sutton (aka The Queen of Diamonds) who spills the beans on what it really takes to cause more event organisers to notice you and invite you to speak to their audiences.
And these insights matters.
Terrific Content and Speakings Skills Are Not Enough To Get Booked as a Speaker
Simply put, it’s not enough to hone your speaking skills and create content that’ll likely excite and inspire the people you’d like to influence into action.
The mere fact that you may have built something really special and valuable doesn’t mean you’ll attract folks in droves to your door. Far from it.
As a parallel case in point: The vast majority of the 3 million authors who release new works each year – no matter how stellar their work is – will sell less than 250 copies of their book (and most of these will be to friends and family). How come?
Elementary. A lack of visibility for their products in front of people who might care and buy their books.
And a similar landscape applies for speakers. Regardless of how good your product is, if no one knows who you are or what you have to say, nothing will happen.
For different results, you need to embrace the power of marketing together with an important truth:
It typically takes far more time and effort to market and win custom for awesome content than it takes to create it.
With that said and in mind, let’s get to today’s insight and tips.
The Secrets to Winning More Public Speaking Opportunities
Listen is as we discuss:
- Why too many speakers fail the “what do you speak about?” test
- What a review of 4,000 speech titles can teach you about attracting audiences
- The folly of trying to be a Jack or Jill of all trades
- Why ‘blinging’ your speech title is a waste of time
- Awesome insights from the pulling power of ‘pricing a platypus’ and more
- Why you need to embrace the real you to stand out and to be memorable
- And more
Why Should Event Organisers Ask You to Speak?
Taking the advice you’ve heard today, what changes could you usefully make to the choices you make regarding what you speak about and how you position what you offer to event organisers?
Once you’ve made these decisions, you’ll find it easier to create more meaningful and powerful content for your audiences.
And if you’d like to learn more about how you can create and deliver truly inspiring and memorable talks, contact me at eobrien@thersc.ie – I’ll be delighted to help.
