Like me? Share me...


Of all the qualities required to lead and inspire others, trust is at the very top of the list. In fact, without it you’re bunched.

To quote the celebrated marketer Seth Godin on his number one piece of advice for anyone seeking to lead a tribe – large or small – today: Earn trust, earn trust, earn trust. Then you can worry about the rest.

And one of the best ways to win more trust is via the stories you share (which, as mentioned in many of my previous posts, is far and away the most important way humans accumulate meaning from cradle to grave). But, not all stories engender equal trust.

To explain why this is true and how the veracity of stories impacts how other perceive you,  I’m delighted to introduce my special guest Alan Stevens today. With his credentials as a media coach, MC, multi-award winning professional speaker, author and reputation management specialist, he’s ideally placed to speak to the role stories can and should play in how leaders are perceived – within their own organisations, industries and in the media.

On How The Stories You Share Impact on Your Reputation as a Leader

Lean in to hear us discuss:

  • 3 Key determinants of whether leaders will attract or repel trust
  • An all too frequent consequence of sharing stories that mislead or are plain untrue
  • What you should learn about taking the steam out of tricky situations from Checkers, a White House dog from yesteryear
  • How professional speakers find funny material to boost their speaking impact and you can too
  • A tip on how to guard your reputation once given to Bill Clinton that you’ll love and use time and again.
  • And more

To subscribe to this podcast on iTunes, click here

Learn How to Source, Shape and Share Real Stories for Real Influence

If you’d like help to master the art of finding, honing and crafting real stories that inspire, contact me at – I’ll be delighted to hear from you.