Rising levels of inattention is the greatest challenge leaders and marketers face today. In a world afflicted by unprecedented, rising, and unrelenting noise, it has never been tougher to win audience engagement for ideas or messages you need to share.

And if you think information overload is bad today, here’s the awful truth…it’s 100% guaranteed to get worse from here on out.

And even if you are one of the few who produces awesome content, that’s no longer enough either – unless you combine your content with equally awesome platforms, stellar content sharing distribution strategies, and networks of supportive communities/tribes who’ll happy share what you send their way.

As one of my recent expert guests – social media blogger, speaker, Professor, and author of the must read book ‘The Content Code’ – Mark Schaefer put it:

“Business results on the web don’t come from content; they come from content that moves. Even if your content is great, there’s no guarantee it will rise to the top in an increasingly competitive world.”

Sounds like hard work, doesn’t it? And it is!

But, the good news is that things aren’t all gloom and doom.

There are steps you can take to ensure the content you create connects more effectively with audiences you want to influence and gets shared more often.

And that’s the topic addressed in today’s expert interview when I had a chance to speak with ex-business lawyer, serial start-up founder, and CEO of one the world’s leading social media management and CRM tools AgoraPulse, Emeric Ernoult.

Listen is as we discuss what it really takes for business leaders, executives and professionals to create content that gets noticed and consumed in this era of (to quote Mark Schaefer again) content shock.

Create Winning Content That Rises to the Top in a Noisy World

Listen in as we discuss:
• Why being an eternal student is a starting point when created content that engages
• How much leg work and perseverance is really needed to rise above constant and rising noise
• Your number one job before you do a thing
• Why you need to know ‘exactly who you are talking to’
• 3 Ways to come up with content your audiences will love
• How keeping your finger on the pulse can multiply your results
• Ways public speaking does so much more that just help you grow sales
• The amazing benefits developing deep relationships with other speakers can bring
• Why it’s a monumental mistake not to pay attention to SEO when sharing content (and detail counts)
• Why you should absolutely trust your gut feelings BUT you still need to test them!
• And more

Over to You

What challenges have you experienced in trying to win attention for the content you have created in recent years?

And what strategies have you found most useful in cutting through the clutter to win the attention your content deserves?

And Speaking of Boosting Your Audience Engagement…

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Photo credit: Express Employment Professionals