How often have you attended events, including those of the larger and more expensive variety, and found yourself underwhelmed by far too many ‘supposed’ expert speakers – who had nothing new to say and/or bored you rigid?

And, then, found yourself quietly seething – thinking “I (or others you admire) could have given a much better talk and delivered far more value to this audience today…If only I/ they had been asked”?

How does this happen? How come event organisers seem to get it wrong so often –regularly inviting fully paid up members of ‘Drearyville United’ to take to their stages instead of you or other engaging expert speakers?

Here’s the ‘orrible truth.

The famous line “If we build it, they will come” from a movie called ‘Field of Dreams’ is not true…

…Unless, they’ve heard about you, like what they hear, and are minded to do something about it.

Instead, my boss when I made commercials in America in the early 1990s was right when he said:

“Eamonn – here’s a truism: you can have the best product in the universe. But, if you don’t tell anyone, a remarkable thing will happen…NOTHING!”

And therein lies a problem for expert speakers looking to drum up more demand for their services: If you don’t ace your marketing, disappointing results are sure to follow.

Of course, this doesn’t come as a surprise to the vast majority of my peers within the professional speaking community nor those I help to become confident expert speakers as an executive speech coach – who understand they need to market themselves if they want to speak more often…

…But, all too often, find the going tough and struggle to get the results they feel they deserve. And here’s why.

In this era of unrelenting information overload and diminished attention spans, it has never been more difficult to win visibility for businesses of every ilk. And many feel overwrought just thinking about where to start and where to focus.

See if this list of stuff modern ‘would be’ marketers commonly worry about sounds familiar to you:

• Creating and maintaining a killer website to promote your business
• Content creation strategies (blogs, guest posts, podcasts, videos, etc.)
• SEO and SEM
• Lead pages and sales pages
• Email marketing
• Social media tools and engagement
• Good old fashioned networking
• And more

And if that wasn’t enough…

…It doesn’t help that there seems to be a new ‘gotta use’ tool or changes to ‘existing online marketing tools you currently use’ vying for your attention every week .

And even though you don’t have the time, how often do you feel pressured to chase that new ‘squirrel’ because maybe, just maybe, this’ll be the elixir – you know, THE ticket to getting ahead of the posse and winning over more customers?

Sheesh, what a merry-go-round! And isn’t it exhausting?

If you can identify with some or all these modern realities, but would like to:
• Pump up demand for your speaking expertise, and
• Have your expertise more highly valued

And you’d like to do this will a lot less hassle and heartache; then, you’re in for a treat…

…As, it’s my pleasure to invite you to stop for a while and hear some awesome advice in today’s expert interview – when I had the chance to speak with acclaimed marketer for so many pro speakers, international keynoter, author of Do It! Marketing, and the always interesting, David Newman.

Lean in as David spills the beans on how you can cut through the clutter and gobbledygook to turbocharge the marketing of your speaking expertise.

How to Develop a Killer Marketing Platform for Your Expert Speaking

Listen in as we discuss:

• 2 Vital decisions to help you grow demand for your expert marketing
• Why generalists die on price and experts thrive on value
• How to get buyers to enthuse “you’re exactly what we need” versus getting “maybe, possibly” reactions
• Why you need to charge serious money to generate a serious increase in demand for your expertise
• Why you stop avoid reacting and get proactive for quick expert speaker marketing wins
• How creating, working, and leveraging a few key lists can transform your results
• The power of ‘expertising’ and consistently being where your ideal audience goes
• And more

Over to You

Thinking about how you have marketed your speaking expertise in recent years:
• What have been the best and worst tactics you pursued?
• What could others learn from your experiences?

And Speaking of Getting People Excited About Your Speaking…

I’m delighted to announce that ‘How to Make Powerful Speeches 2nd Edition – A Step-by-Step Guide to Inspiring and Memorable Speeches’ is now available on Amazon: Click Here

Get your copy today.

Learn how to conquer speaking anxieties and what it takes to give confident, polished, persuasive, and valued talks.

This book will help you to discover how to transform your speech making abilities; helping you to inspire others with your ideas, every time you take to your feet.