Speakers: How to Build Trust and Influence With Videos – Podcast 39

Win More Trust Online With VideoThe age of virtual speaking or presentations is upon us and it’s changing the rules when it comes to winning attention and trust from your target audiences.

Advances in the quality and range of what’s possible with Skype, Hangouts on Air, Tele-seminars, Video Messaging, Pod-casting, etc. have opened up new doors to reach your target audiences. Now you can share your messages with more people, more quickly, and at less cost than ever before..and all without having to bother with planes, trains, or automobiles or spending a fortune on expensive tele-conferencing kit or connections.

And as these technologies have come on in leaps and bounds in recent years, event organisers are increasingly expecting speakers to use these tools before, after, and even during speaking engagements. And this trend won’t stop any time soon. 

This means that it’s no longer enough for a speaker to know what it takes to capture hearts and minds from those who sit before you…

…You also need to figure out how to win attention, engagement, and trust from an audience when they’re not in the same room as you.

And, here’s the thing. You can’t and mustn’t share ideas and messages through videos in the same ways you do when in live, face-to-face situations; they’re very different.

And that’s the topic addressed in today’s expert interview when I discuss what it really takes to build trust and influence via online videos with the world’s leading authority on Google hangouts Ronnie Bincer – AKA The Hangout Helper.

13 Ways to Up Your Audience Engagement When Making Business Videos

Listen in as we talk about:

  • Why hangouts can boost how target audiences react to what you have to say (offline and online)
  • How your attitude matters when connecting with others on videos
  • What it really takes to sound and appear conversational when speaking to camera
  • Reasons why you should fight the urge to look at images of others on your HOA sessions
  • The power of a friendly face snap shot when creating your videos
  • When cutting what you have to say in half…and doing it again…can win you more attention
  • Why storytelling can set your videos apart
  • What Google + expert Martin Shervington can teach you about being relational
  • The technical stuff that can get in the way of what your audience cares about
  • How paying attention to interaction will help you to tap into the single biggest attraction of HOAs
  • Why you should learn about Comments Tracker and the power of call outs
  • 3 Reasons why conquering technical snags will pay
  • Why putting the words ‘listening’ and ‘chatting’ into a sentence can set you up for greater success when you first use videos for your business
  • And more

Over to You

If you’ve used videos in your business to date, what challenges did you encounter and what lessons have you learned so far?

And if you haven’t used videos yet, what has held you back or would dissuade you from creating video content for your business?

 

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Photo Credit: Steve Garfield

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