Get More Speaking Engagements in Front of Your Ideal Audiences – Podcast 82

Get more speaking gigsIf you’re not sure how to get more speaking engagements in front of your ideal audiences or you’ve been underwhelmed by results you’ve achieved in this department to date, you’re in luck.

Today’s expert interview is with speaker marketing specialist, speaker and current President of Professional Speaking Association Yorkshire, Dr. Emma Sutton (aka The Queen of Diamonds) who  spills the beans on what it really takes to cause more event organisers to notice you and invite you to speak to their audiences.

And these insights matters.


Speaking on Camera: 9 Tips to Help You Master the Art – Podcast 81

Speak on camera like a proIf you haven’t already honed your ‘speaking on camera’ skills and become a creator of videos to promote your expertise or business, perhaps it’s high time you did. Here’s why:

Newsflash! Video has become the number one form of content consumed online and is set to account for over 80% of web views by 2020 (per Cisco)!

The upshot, if you rely on people learning about your products or services online, is video needs to play some part in most every marketer’s content creation strategy from here on out.

And just in case you need further convincing, check out these recent stats collected by Insivia:


Drop Details and Tell Stories to Give Memorable Speeches

Tell Stories to Give Memorable Talks - Eamonn O'BrienTell stories in your speeches to become a memorable speaker — If you build talks around details instead of stories, expect your audiences to take frequent ‘mental holidays’ and remember precious little of what you say!

May I share a secret with you that’s a bit of a bust?

People don’t remember nearly as much as you might imagine. And this is especially true when it comes to details. Here’s why:


Use Structure to Ignite Your Business Stories: More Improv Star Tips – Podcast 80

Improv Comedy Star Rachael MasonAs a follow-up to my last post about how speakers can learn from the world of improv comedy when honing more interesting business story characters, here’s my question this week: To what extent should you use structure to ignite better stories every time you speak?

If your gut answer is ‘not much’ or ‘not at all’, could this be down to concerns that bothering with structure might get in the way of your creativity – bringing a halt to your gallop or maybe encouraging ‘cookie cutter’, ‘paint by number’ or ‘me too’ story telling?

If these or similar concerns occur to you –  at one level, you’d be right.

A fill in the blanks or formulaic approach to storytelling simply won’t set audiences on fire. Rather, it’ll lead to forgettable audience experiences.

BUT…there’s the other side of the coin (the side I’d recommend).