Perhaps you’ve heard the school kids’ joke:
Question – What do you call a boomerang that doesn’t come back?
Answer – A stick
I know, groan!
But this lame gag serves as a useful metaphor for the challenges addressed in today’s expert interview – which tackles steps you can take to achieve more impact from your business communications in an era of unrelenting and rising noise.
If you share content – from the podium and/or online via blogs, podcasts, videos or other means – to promote your ideas, expertise or business…
…But your communications aren’t shared anywhere near as often as you’d like (or feel your content deserves) by those who hear you, how disheartening is that?