Does a Fear of Speaking Hold You Back?

Be fearlessIt’s irritating. Fear wins far too often.

“I’ve got the perfect strategy for dealing with the panic attacks I get when anyone asks me to make a speech”, she said, laughing. “I run away. Avoidance is my answer every time.”

These were words from a fellow delegate, who I’ll call Mary in the interests of discretion, at a recent event about content marketing.

Mary wasn’t being funny and she certainly isn’t unique. In fact, she just follows a path taken by so many of the 75% of adults who admit that speaking in front of others is a major source of anxiety.

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What Speakers Can Learn from David Ogilvy

DO Headshot04There are more parallels between the world of advertising and speech-making than many realise…

…And to prove the point, here are 3 short ideas from the late advertising guru David Ogilvy that’ll help you create more engaging talks.

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Don’t Waste Great Jokes on Your Audience

Beware of using jokes as a speaker“So a funny thing happened when…”

Do you have to get your audiences to laugh to win them over?

Many say ‘yes’; And with good reason. After all – it’s a fact – the effective use of humour can boost a speaker’s capacity to connect with an audience.

It offers a great way to help your audience to enjoy the experience of hearing a talk, to feel more relaxed and receptive, and even to defuse tension or anxiety when tackling potentially difficult topics.

But does this mean you need to be a teller of jokes or a bit of a comedian to maximize audience engagement?

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How to Avoid Making Forgettable Speeches

Don't make forgettable speechesExpectations can be weighty. Many who are called upon to make presentations believe it’s important to be seen as someone who’s thorough – showing all and sundry a mastery of the topics at hand.

“I simply have to cover every possibility”, exclaimed one participant at a recent seminar. “In my job, I deal with so many things…and they’ll expect to speak about them all.”

Was he right? Does that sound reasonable to you?

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