The price of trust required in business is rising. And if you’re not focused on building and honing a compelling personal brand, you’ll likely lose out to those who do.

Here’s why. You know the old adage that “the only thing worse than someone paying attention to you is when no one pays attention to you”?

Well, attention has never been more scarce or hard to win.

And if you’re not being heeded, seen, and heard…how on earth are you going to develop relationships with those you’d like to influence?

Tricky, right?

So, what’s a body to do?

What steps can you take to win enough attention that your target audiences will come to care about whatever you want to say to them and, critically, trust you, into the bargain?

Increasingly, the answer is to win audiences over on a personal level, recognising (as mentioned in previous posts) that the lines between personal and corporate brands have long since blurred.

To take a leaf out of the late, inspirational sales speaker Zig Ziglar’s playbook – who coined this quote before the term ‘personal brand’ became all the rage:

“If people like you, they will listen to you…But, if they trust you, they ‘ll do business with you”.

Amen.

But how do you get more people to listen to you in the first place and, then, what can you do to up the level of confidence others place in you?

That’s the topic for today’s expert interview, when I had the chance to chat with the always engaging keynote speaker, Forbes Top 10 Social Media Power Influencer, CEO and Founder of Marketing Nutz, and best selling author, Pam Moore.

Lean in to learn about the power and importance of putting more pep into your personal brand and why speaking is an awesome way to accelerate your ability to be noticed and trusted in a noisy world.

How Speaking Can Elevate Excitement in Your Personal Brand

Listen in as we discuss

• Why it pays to invest in your personal brand in this era of constant change
• How speaking can establish you as a trusted thought leader in your space and attract relationships that blossom into more business
• The importance of marrying expertise you share from the stage and online – including the ability to sell more without being a sales person!
• Why translating interest in your ideas into action takes time
• The virtues of a consistent, caring voice online and offline and walking your talks
• How podcast and video conversations allow you to connect at a deeper and more valued emotional level with your target audiences
• The power of engaging in other peoples’ conversations and why good things come quicker to those who act versus wait
• Why email ‘ain’t dead’ and should be your #1 platform when developing and nurturing long term relationships
• And more

Your Turn

What tactics have you used to create buzz about your personal brand in recent years and which of these have been most successful for you?

Please share your thoughts and observations. I’d love to hear from you.

And Finally: Here’s Your Ticket to Being an Inspiring and Memorable Speaker

I’m delighted to announce that ‘How to Make Powerful Speeches 2nd Edition – A Step-by-Step Guide to Inspiring and Memorable Speeches’ is now available on Amazon: Click here

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