How Influence Marketing Can Turbocharge Interest in Your Expertise – Podcast 42

If you possess valuable expertise, public speaking offers you an awesome means of reaching and influencing audiences that matter to you. After all, it gives you an opportunity to connect with others at an emotional level, to motivate them into action, and to merit greater trust. All of which can pave the way for you to be perceived as a thought leader offline. Wonderful.

Now, supposing you could amplify and extend your ability to influence and inspire others before and after you take to the podium by sharing your expert ideas online – even if you don’t currently possess a gazillion followers for content you share via blogs or social media tools today?

What could that do to help you pump up excitement and discussion around your messages?

Enter the power and possibilities of considering how the rising use of influencer marketing could help you to grow desired audience interest in what you have to say, encourage more conversation about/sharing of your ideas, and boost your credibility, into the bargain. Now there’s a virtuous circle!

Sounds good, right? If you can find ways to work with those who already reach and influence large proportions of your target audiences online, you could jump-start your overall impact in a hurry. So, that would clearly be awesome for you! BUT…

…The question is: why would these influencers, who likely invested many years and monumental amounts of grafting into growing their legions of followers, have any interest in paying attention to you and/or subsequently joining forces with you? What’s their upside?

That’s the topic for today’s expert interview when I delve into how you, as an expert in your field, might find, cultivate relationships with, and create win-win arrangements with online influencers – including how to chose influencers you might approach, to cultivate mutually beneficial, longer-term relationships, to achieve returns on investment that make sense for all, to steer away from pitfalls that could scupper your visibility plans, and more – with one of my favourite bloggers Douglas Karr.

In case you don’t already know, Douglas is the founder of the Marketing Technology Blog, the author of Corporate Blogging for Dummies, the CEO of DK New Media, and a sought after speaker…and I had the chance to catch up with him at the recent Social Media Marketing Week conference.